7 Actual Property Advertising and marketing Calendar Templates [Free & Paid]

Whether or not you’re showcasing a brand new itemizing, selling your companies, or sharing particulars of an open home, actual property advertising and marketing calendar templates could make your life a lot simpler. These instruments assist you keep organized whereas planning your whole upcoming marketing actions in a single place.

From video walkthroughs on social media to newsletters, blogs, and past, you need to use any of those templates to arrange and plan your actual property advertising and marketing calendar.

monday.com: A customizable actual property advertising and marketing calendar template constructed for collaboration

monday.com is a mission administration platform that’s extremely collaborative and constructed to scale. It’s a terrific possibility for actual property businesses of all sizes — your complete workforce can use it to plan, monitor, and assign advertising and marketing actions.

Whereas monday.com gives a free plan for as much as two customers, it doesn’t embrace a calendar view so that you’ll must improve to a paid plan if that’s one thing you want.

Extra on monday.com: monday.com Review | monday.com vs Jira | monday.com vs. Notion.

When you’re something like me, you’ll recognize that monday.com will be a lot greater than only a generic calendar template to plan your advertising and marketing actions. You should use it to run simply about each side of your complete enterprise in the event you’d like, from managing tasks and listings to shoppers, budgets, digital property, and extra.

Whether or not you’ve gotten a workforce of realtors working collaboratively or you’ve gotten a devoted division for advertising and marketing, you possibly can simply assign duties to everybody concerned and monitor progress as you go.

It additionally works properly in the event you handle several types of content material throughout completely different platforms. You should use inbuilt coloration coding or a customized subject to designate no matter you want.

Bigger businesses might arrange one calendar for shared duties whereas giving every agent their very own calendar to handle particular person advertising and marketing wants.

Smaller groups, alternatively, can most likely get away with one calendar as an alternative.

The largest downside of this template is that you just possible received’t be capable to use it to its full potential without cost. When you want saving cash, there are many free platforms that provide you with a calendar view for gratis.

ClickUp: A free planning and budgeting actual property advertising and marketing template

ClickUp gives a superb free plan for solo customers and small groups. In contrast to monday.com, ClickUp features a calendar view in its free plan and limitless free customers so you possibly can onboard your entire workforce without cost.

The free plan additionally consists of Kanban view, workforce chat, collaborative docs, and extra.

And like most mission administration options, you need to use it for lots extra than simply advertising and marketing if you wish to. It’s simply as nice for managing shoppers, workers, HR actions, listings, and the rest you may want.

Extra on ClickUp: ClickUp Review | ClickUp vs Asana | ClickUp vs. Notion.

Probably the greatest parts of this template is the power to plan and monitor your advertising and marketing finances. You possibly can set a finances for every marketing campaign or piece of content material if you wish to get actually granular.

When you’d reasonably concentrate on promoting properties, you’re possible working with (or will quickly work with) photographers, videographers, and possibly even writers to supply your content material. This template makes it straightforward to trace these bills and make sure you keep underneath finances alongside the way in which.

That is significantly helpful in the event you base advertising and marketing spend on commissions or wish to dedicate additional funds to particular listings.

There’s additionally an area to handle duties with out cluttering up your calendar. You’ll be capable to change between numerous views, together with checklist, Kanban board, desk, and extra.

You can too invite your shoppers to collaborate with you at no additional value in the event you’d like them to weigh in in your advertising and marketing plans.

They’ll must create a ClickUp account to do that, nevertheless it’s a pleasant choice to have on your shoppers who count on you to go the additional mile.

Wrike: A template for actual property advertising and marketing groups

Wrike is a conventional mission administration resolution that comes with quite a lot of highly effective options for workflow administration and automation. Though it might work properly for brokers, it’s a greater match for full advertising and marketing groups who’ve (or need) well-defined processes.

There’s a free plan with limitless customers, as much as 2 GB of storage, and fundamental activity administration capabilities. It’s a very good place to begin, nevertheless it received’t work for the lengthy long run.

Wrike’s paid plans begin at $10 monthly and embrace calendar view, customized fields, Gantt charts, dashboards, generative AI, and extra.

Extra on Wrike: Wrike Review | Wrike vs Asana | Wrike vs Smartsheet.

This Wrike template is a common advertising and marketing calendar designed for advertising and marketing groups managing quite a few campaigns at a time. It’s a terrific possibility when you have a devoted advertising and marketing workforce working with a number of brokers or shoppers that want a straightforward technique to keep organized.

Though it’s not particularly for actual property, it’s straightforward to customise to match your wants. As soon as it’s arrange, it’ll assist your workforce adhere to your processes and keep on monitor.

One of the crucial useful options is a pre constructed advertising and marketing request type. Say an agent secures a brand new itemizing and needs to begin advertising and marketing it straight away. They’ll submit a request that features images, particulars, publish concepts, the goal market, and extra.

From there, your advertising and marketing workforce can give you concepts, create all of the content material required, publish it, and let the requestor realize it’s prepared.

Wrike’s general structure permits you to create folders and particular person tasks, which might work properly for managing advertising and marketing calendars for various brokers or shoppers.

On high of that, entrepreneurs can see all of their work throughout tasks in a single place, so nothing falls by way of the cracks.

Dearer plans additionally embrace approvals and proofing in the event you want much more management over your course of and workflows.

Airtable: An extendable template for organizing itemizing particulars

Airtable is a relational database that mixes the very best elements of spreadsheets, automations, and analytics. It’s free for people and small groups of as much as 5 customers.

Tech-savvy actual property brokers who don’t thoughts getting their palms soiled can use Airtable to create a really customized advertising and marketing calendar. You can too transcend that with full programs to run your complete firm if you want.

I’ve used it to handle content material, operations, reporting, finance, affiliate monitoring, and extra for half a decade. It’s a scalable, versatile, and extremely versatile instrument to have in your tech stack.

Extra on Airtable: Airtable Review | Airtable vs Asana | Airtable vs Trello.

Technically, this template doesn’t include a calendar. However you possibly can add one in a number of clicks it doesn’t matter what plan you’re on. Paid plans include further calendar performance, however a fundamental calendar is on the market without cost as properly.

The one requirement is no less than one date subject in your desk.

This template comes with greater than 30 customized fields that can assist you hold monitor of itemizing and shopper knowledge. It offers you a centralized place to see all the knowledge you’ll want about every property to create advertising and marketing content material.

You’ll be capable to connect images, the neighborhood, worth, days available on the market, sq. footage, beds and baths, heating, cooling, faculty districts, and extra.

There are additionally fields for several types of advertising and marketing campaigns, together with Facebook, electronic mail, and flyers. You possibly can simply add extra in the event you’re doing different kinds of campaigns, too.

If you wish to view it as a calendar, you possibly can set a date vary for every marketing campaign and think about all of them on the identical calendar.

Alternatively, you possibly can add a brand new desk for campaigns or particular items of content material if you wish to get extra granular, assign work to different individuals, monitor publishing dates, and tie every little thing again to particular properties.

Trello: A easy actual property advertising and marketing Kanban board

Trello is a beginner-friendly technique to monitor and handle duties. I used it for years to handle content material manufacturing at scale. Regardless of its simplicity, you possibly can comfortably use Trello for a very long time with out outgrowing it.

It’s free for as much as ten customers and ten boards per workspace. Sadly, the calendar view isn’t out there without cost.

You’ll must improve to the Premium plan which begins at $10 per person monthly. That mentioned, you possibly can add due dates, see when duties are overdue, and create checklists for every activity on the free plan.

Extra on Trello: Trello Review | Trello vs Airtable | Trello vs Pipedrive.

If you’d like the best and best software program to make use of, Trello is the way in which to go. It’s extremely easy, but efficient at the same time as you add quite a lot of work to the system.

You should use it to brainstorm advertising and marketing campaigns and items of content material, determine which to maneuver ahead with, and monitor the standing of every piece to completion with its intuitive drag-and-drop interface.

Every marketing campaign or piece of content material can have a guidelines nested inside with extra detailed motion objects if you wish to get extra granular.

The very best half about this template although? It was created by a realtor. It’s been used greater than 12,500+ occasions, and the creator has a full YouTube video showcasing how she makes use of Trello to arrange her actual property enterprise.

You should use that as a beginning off level and simply customise the columns to match your wants.

In only a few minutes, you’ll be prepared to begin including objects to your board — no must spend hours or days determining the way it works or tweaking each single setting to get issues good.

Actual property advertising and marketing calendar templates for Excel, Google Sheets, Microsoft Phrase, and Google Docs

When you’re an agent working by your self, mission administration software program is probably going overkill. Even in the event you’re working with a number of freelancers or solely publishing a number of items of content material per week, a spreadsheet or doc is perhaps greater than sufficient.

Listed below are the very best choices if you wish to hold it easy and use instruments you have already got.

Template 1: A fundamental actual property advertising and marketing calendar doc

This free actual property advertising and marketing calendar template from Smartsheet is so simple as it will get. You possibly can obtain it for Phrase or Google Docs and construct out your month-to-month calendar in a couple of minutes by dragging shapes into an empty calendar wireframe.

There are pre made shapes with completely different colours, permitting you to visually sign several types of advertising and marketing content material.

Though this template doesn’t have an area to brainstorm concepts, you possibly can simply do it on a unique web page or in a unique doc and switch them right here while you’re prepared.

To try this, all you must do is edit the textual content inside one of many packing containers, drag it onto your calendar, and drop it on the day of your alternative.

You possibly can simply transfer issues round by dragging them to a unique day. You can too create your personal colours and assign them to several types of content material in the event you don’t like the present colours or the classes don’t be just right for you.

The largest draw back of this template is that you just’ll should make copies for every month. The dates additionally don’t line up so that you’ll must manually change these each time you make a replica.

Template 2: An actual property advertising and marketing plan spreadsheet with a built-in WBS

GanttPRO is a web-based Gantt chart maker. Whereas a devoted Gantt chart resolution is probably going overkill, the corporate gives numerous free templates for Excel and Google Sheets — together with one for actual property advertising and marketing plans.

If you wish to use the template with GanttPRO as an alternative, there’s no free plan. There’s a 14-day free trial however pricing begins at $7.99 per person monthly.

This template makes it straightforward to plan advertising and marketing actions over time. This might embrace completely different campaigns, methods for various platforms, particular person items of content material, vacation themes, and extra.

You’ll begin with a important goal and break it into smaller classes. From there, you possibly can add particular motion objects and dates for each activity. Every activity has its personal precedence, description, assignee, and time log.

There’s additionally area to trace estimated prices vs precise spend and the spreadsheet will mechanically calculate totals for you.

The template is a generic spreadsheet with none visible parts. If you wish to add a calendar, you possibly can add one as a brand new sheet utilizing a pre constructed calendar or Gantt chart template for Google Sheets or Excel.

How a lot does an actual property advertising and marketing calendar template value?

The entire templates on my checklist are free. Most of them can solely be used inside a selected piece of software program — some instruments have a free plan whereas others might require you to improve to a paid plan to get essentially the most out of the template.

ClickUp, Airtable, and Trello have the very best free plans. Relying on how you utilize them, you possibly can most likely stick to a free plan for fairly some time.

If that’s not sufficient, these instruments vary in worth from round $8 per person monthly to upwards of $20 per person monthly relying on what you want.

Then again, I included a number of templates that work with Google Docs and Google Sheets, which you need to use without cost. These are usually easier and extra restricted, however can work properly in the event you’re on a decent finances.

Whether or not you utilize particular software program or a extra common template, you possibly can all the time customise them to match your wants.

Issues to search for when selecting an actual property advertising and marketing calendar template

At first look, many advertising and marketing calendars look the identical. At a excessive stage, most of them work in an identical method however include completely different options, pre constructed capabilities, and visualization choices.

Normally, you’ll should make a number of adjustments to make a template be just right for you. However selecting the one which will get you closest to what you want is all the time a good suggestion.

Listed below are some issues to bear in mind as you determine on a place to begin:

• Alternate views — Extra views, like Gantt, Kanban, and checklist.
• Job monitoring — Assign work, monitor due dates, and monitor progress.
• File administration — House to add pictures, movies, and different property.
• Platform sort — Paperwork and spreadsheets vs a mission administration instrument.
• Advertising and marketing channels — Extra advertising and marketing channels requires extra group.
• Crew collaboration — Capacity to go away feedback, point out different customers, see your whole work throughout tasks, and work as a workforce.

It’s straightforward to get carried away with superior performance you don’t want. I recommend beginning with the best possibility that works for you proper now.

You possibly can improve to one thing extra superior later.